The project

Chase is one of the largest banks in the United States, and the main bank in New York. They asked Huge NYC to redesign their Credit Card marketplace
with a goal of generating awareness of their full suite of offerings and ultimately increasing conversion. They offer about 20 different credit cards but most customers only knew about three. There was an opportunity to help customers find a credit card that’s more suitable for their specific situation – whether it’s a Disney credit card with points and discounts for family Disney vacations, or a business credit card perfect for small businesses with bonus points for office supplies. The new Chase credit card site would help customers quickly and easily learn about and apply for the perfect Chase credit card for them.

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